FISH EAT BIRDS.

FISH WHAT OTHER ANGLERS OVERLOOK.

Flip In The Bird is a soft, hollow-bodied topwater lure that recreates the profile and surface disturbance of a distressed bird. Its flexible wings ripple, flutter and push water while the balanced body stays in the strike zone—giving bass a vulnerable target they instinctively recognize.

Invented by former 49er and Super Bowl champion Sam Kennedy after watching a trophy bass attack a pied-billed grebe. Refined through years on the water. Built to fish like a Bird—not merely look like one.

NOT A FROG WITH FEATHERS.

A BIRD FROM THE INSIDE OUT.

HAPPY 250th AMERICA

Most topwater lures imitate familiar prey. Flip In The Bird presents bass with something different: a vulnerable bird struggling where water meets cover.
TRUE BIRD PROFILE — A wider silhouette gives bass a distinct surface target they can track from below.

LIVING-RUBBER WINGS — The wings flutter, ripple and disturb the surface like a distressed bird.

BALANCED HOLLOW BODY — Short twitches create action while long pauses keep the Bird vulnerable in the strike zone.

WEEDLESS PRESENTATION — Work it around grass, pads, reeds, shoreline cover and open pockets where ambush predators wait.

6/0 MUSTAD DOUBLE HOOK — Built with serious hook power for aggressive fish and demanding cover.

Show pressured bass a different profile. Fish cover with confidence. Experience the explosive strike that makes topwater fishing unforgettable.

Most of all, it’s fun to fish.